On average, 1 million views on YouTube pays between $1,200 and $6,000 from ad revenue alone, depending on your video’s niche, audience location, and CPM (Cost Per Mille). Creators in high-paying niches like finance or technology can earn over $10,000 per million views when combining ads, sponsorships, and affiliate marketing.
The exact amount varies because YouTube doesn’t pay per view directly — instead, you earn based on ad impressions and CPM rates.
Your YouTube revenue depends on several key factors:
CPM is how much advertisers pay per 1,000 ad impressions. Higher CPM = higher earnings.
Example CPM ranges:
| Niche | Average CPM (USD) |
|---|---|
| Finance | $20 – $50 |
| Technology | $10 – $30 |
| Gaming | $3 – $10 |
| Entertainment | $2 – $8 |
| Kids Content | $1 – $4 |
Source: Public YouTuber reports, 2024 data.
Advertisers pay more to reach viewers in countries like the US, UK, Canada, Australia. CPM can be 5–10x higher compared to viewers in India or Southeast Asia.
Longer videos (8+ minutes) can include multiple ad slots → higher total ad revenue.
YouTube Shorts typically pay less per view because of limited ad inventory.
Advertisers pay more to reach older, wealthier audiences (25–45 age range in premium markets).
Let’s see how different creators earned from 1 million views:
| Creator Channel Type | Country | CPM | Approx. Earnings (Ads Only) |
|---|---|---|---|
| Finance (Investing) | USA | $30 | ~$30,000 |
| Gaming | UK | $6 | ~$6,000 |
| Entertainment Vlogs | India | $2 | ~$2,000 |
| YouTube Shorts | USA | $0.03 | ~$30 |
These are real estimates based on public disclosures from YouTubers like Graham Stephan, Ryan Trahan, and others.
YouTube Shorts generally earn far less per million views — around $30 to $100 per million views through the Shorts Bonus or revenue share.
In contrast, long-form videos can generate $1,000 – $10,000+ per million views, depending on CPM.
If you want higher earnings per view, long-form videos with high CPM topics are more profitable.
Here are proven strategies to boost your YouTube revenue:
Choose high-CPM niches (finance, tech, business)
Target audiences in top-paying countries (USA, UK, Australia)
Make videos longer than 8 minutes → more ads = more money
Use affiliate links and sponsorships → don’t rely only on AdSense
Create evergreen content → keeps earning over time
On average, YouTube pays $120 – $600 per 100k views from ad revenue.
No. Shorts usually pay significantly less per view compared to long-form content.
Finance, business, and legal niches can have CPMs over $30 – $50.
At an average $3 CPM, you need around 333,000 monetized views to earn $1,000.
In summary, 1 million YouTube views can pay anywhere from $1,200 to $10,000+ depending on your niche, audience, and monetization strategies. To maximize your earnings:
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